Imagine packing your car for a vacation. What do you put in? Do you have enough clothes for 3 days or 8? Are there long-sleeves, tank tops; jeans or shorts? Do you know where you are going or where you will sleep? What if you are driving to the airport to fly to another country? Would you pack differently to board a plane than you would if you were driving to the beach a few states away?
Some business owners put significant time and effort into planning their summer vacation to the Caribbean and little to no effort into planning where they want their business to be in 3-5 years.
Your business should have a destination and planning as detailed as your vacations. This destination can be best summarized as your Vision Statement. Your vision statement should be detailed, just like you know where you are going and how long you will stay during a vacation. It should leave little to the imagination.
Dr. Steven Covey best describes this idea in the 7 Habits of Highly Effective People. The 2nd habit is “Begin with the end in mind.” Dr. Covey explains that physical creation can only follow mental creation. As a business leader, you must have the habit of creating a vision for the future. You can read more from https://www.franklincovey.com/the-7-habits/habit-2.html.
I understood this topic of vision casting much better after building a house. My wife and I searched for over a year for the best house plan. Then we worked with an architect and a designer to make changes and improvements based on our needs, desires, and tastes. The process took countless hours and discussions before a single bit of raw materials was purchased or delivered. As the general contractor, I worked with all of our trades to make sure the house was built the way we designed it. Having the right blueprints and vision were essential to getting this process done right. A vision statement serves the same purpose as a blueprint for a home.
Your business vision is important! Regardless of whether you gravitate towards thoughts of vacation planning or home building, you have to set a vision for your company and document it properly.
In our next post, we’ll examine a few ways to start your vision statement. Subscribe below to find out how to set your vision: